Tata Motors partners location tech provider what3words for navigation services

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NEW DELHI: Tata Motors on Tuesday stated it has tied up with location expertise provider what3words for navigation services in its vehicles.

The partnership will allow drivers to enter a three-word tackle by voice or textual content enter after which navigate to that tackle. The expertise provider has taken your complete world, divided it into 3mx3m squares, and assigned every sq. a singular identifier – made from three random phrases.

The what3words system is out there in 36 languages, together with Hindi, Bengali, Tamil, Telugu and Marathi.

“Tata Motors is proud to be the first automaker in India to collaborate with what3words… Our customers will now be able to navigate to accurate three-word addresses represented by what3words; offering a clear solution to a very visible problem related to the non-standard traditional address system,” Tata Motors President – Passenger Vehicle Business Unit (PVBU) Mayank Pareek stated in a press release.

The three-word addressing is not going to solely present a extra seamless navigation expertise, however can even improve effectivity with drivers not spending lots of time finding their locations and reaching the exact location (inside three metres of area) with minimal trouble and energy, he added.

“India has a rapidly growing economy, but like many other countries, it still suffers from the big three infrastructure challenges – the unbanked, the unconnected and the unaddressed,” what3words CEO and Co-Founder Chris Sheldrick.

The firm’s partnership with Tata Motors will start to vary this, as collectively, the partners’ affect will broaden throughout humanitarian, journey, e-commerce, and naturally car industries, he added.