Postscript raises $4.5M to help Shopify shops stay connected with customers over SMS

0 19

Back in February, we wrote that Postscript “wants to be the Mailchimp for SMS.” Now they’ve raised $4.5 million to help get it completed.

This spherical was led by Accomplice, and backed by Kayak co-founder Paul English, Wufoo co-founder Kevin Hale, Klaviyo co-founder Andrew Bialecki, Drift co-founder Elias Torres, Front co-founder Mathilde Collin and Podium co-founders Eric Rea and Dennis Steele. The Postscript group is at present made up of 14 individuals.

Postscript is supposed to help e-commerce firms — particularly Shopify shops, at present — join with their present customers over SMS. Their Shopify plugin lets retailer homeowners run SMS advertising campaigns with customers who’ve opted in, have two-way conversations with customers who reply and analyze the info to determine what’s working.

Got a brand new product hitting the cabinets and need to let your most frequent customers know first? Plug the message into Postscript’s dashboard, inform it what phase of your buyer base you need to obtain it and ship away. Their analytics backend will let you know how many individuals acquired it, what number of truly clicked by and the way a lot income you pulled in from these clicks.

If a buyer sorts out a textual content and responds, it’ll pop up within the backend like a help ticket. Shop homeowners and workers can reply and have direct conversations, reply questions and shut out the ticket by the dashboard — or they’ll mechanically pipe them into companies like Zendesk or Zapier.

But what about spam? Our textual content message inboxes have a tendency to really feel just like the final refuge from the overwhelming onslaught of selling messages which have ruined e-mail; do we actually need shops pinging our telephones straight each time they’ve received a brand new pair of pants?

It looks as if Postscript is fairly aware of this, and is constructing issues in a method that limits simply how “spammy” anybody on the platform will be — partly as a result of (as we’ve seen with e-mail) flooding customers with undesirable messages ensures that messages simply don’t get opened, and partly as a result of SMS is a lot extra tightly regulated than many different messaging protocols. Under the Telephone Consumer Protection Act (TCPA) within the U.S., for instance, SMSing advertising messages to somebody with out an specific opt-in can get the corporate nailed with fines of hundreds of {dollars} per textual content.

As Lucas Matney wrote in February:

The opt-in course of for telephone communications is already a bit extra codified within the U.S., and as firms try to stay within the good graces of GDPR for worry of the EU god, it is perhaps extra doubtless they tread fastidiously.

As such, the whole lot is opt-in, and simply opted out of if a consumer adjustments their thoughts. It additionally helps, after all, that sending SMS isn’t free for the businesses. Each SMS you ship to a buyer who doesn’t care is cash wasted — so there’s curiosity on all sides on limiting messages to simply the parents who truly need them.

Postscript pricing varies relying on what number of messages a store is wanting to ship every month. Paid plans begin at $50 a month for 1,500 SMS, climbing up to $2,000 monthly for 83,000 messages — after that, they ask shops to attain out for a customized plan. Postscript co-founder Alex Beller tells me the corporate at present has round 530 paying customers, every spending something from $50 monthly to “the mid five figures.”